Coke's Undeniable Waste

Coke. I love it. I drink it almost everyday and I am really not ashamed. In all fashions I buy it, from the fountain at my local McDonald's, to cans from Kroger, even to the 2 Liter bottles that my parents adore because cans aren't left around the house. I recycle every stinking bottle though. I try at least and I'm angry when I don't. That isn't the point though. The fact is that most everyone drinks it in some fashion or another and many don't recycle. Another point is that the Coke company sells it in individual cans, not for convenience but to get more bang for their buck. The Coca-Cola Company has never lost money, really. Jumping on the corporate bandwagon to China and India, they're cheaply and environmentally irresponsibly producing Coke to sell to emerging markets, and their profits climbed 19% in the first fiscal quarter, while most everybody else is losing money. What is their effect? The fact is, they're so busy caught up in making money, that they don't want to think about how many pollutants pulling tons of aluminum out of the ground every year to make a one time use can will put into the environment. While other brands such as Deer Park of Nestle are attempting to capitalize on the eco-craze, but at least their doing their part. Coke has not re-thought their strategy, nor really cared I'm sure. Profits are up, demand is up. Why should we really care about our effect upon the environment? That's reasoning enough for most companies to not even turn an eye toward the eco-friendly side of the fence, unless of course they can't see through the smog around their own factory. The ecological effect of one can is big, but think about the ecological effect of billions, even trillions that go to a landfill. Staring at a Pepsi can, I even see a small advertisement to recycle, but not on a coke can, no way.